At the 2023 Cannes Lions International Festival of Creativity, advertising technology company KARGO put on a 600-drone light show over the bay of Cannes, telling the story of the evolution and future of advertising. Flyby Guys was pilot in command (PIC) for the show.
Show facts
- Client: KARGO
- Event: Cannes Lions International Festival of Creativity 2023
- Location: Cannes, France, flown from a barge in the bay
- Drones: 600
About the show
Cannes Lions brings together the advertising and creative industries, which made it the ideal stage for a show about advertising itself. The drones were launched from a barge, so the whole show played out over the water in front of the festival audience.
Flying from a barge adds its own challenges: a moving launch platform, sea conditions, and coordination with maritime and aviation authorities.
"The future of advertising. An inspiring moment." Stephen, CEO of Flyby Guys
Brands increasingly use drone shows as advertising. Read our guide to drone show advertising, or see our drone light show services.
